Blogging for Your Business

When it comes to writing blog posts it can be like pulling teeth. We build a lot of blogging components for clients along with obviously keeping our own blog. Often starting and maintaining a blog can take a Herculean effort. “Hey, client work needs to be done! Contractors need to be paid! Who’s going to finish up that marketing proposal!” . . . and so on. The list of excuses can extend forever, turning blogging into a chore, rather than asset for your business. Like I said I know the trials and tribulations of having to generate content on a consistent basis and over the past year and a half I haven’t always been consistent and struggle to maintain those commitments. But still I try!

I was reading through my feed reader the other day and can across this article about the benefits of writing everyday.

The written word is a part of every day life. At its most basic, writing is a way of communicating. This is the one inalienable characteristic of writing itself, whether you’re communicating with a colleague or friend or you’re actually communicating with yourself – though a shopping list, for instance.

Aside from the fact that writing is an inescapable part of every day life, there are many good reasons you should make a good session of writing part of your daily routine, even if it’s just a few hundred words. You don’t have to be a pro to reap the benefits of creating the written word.

Stepcase Life Hack, September 2008

Read the full article at Life Hack.

If you make blogging part of your everyday writing there are some real personal and professional benefits. Blogging everyday can benefit you and your business by expanding/demonstrating your expertise, introduce you to new clients or customers, honing your communication skills, focus your product and services, and also help you gain clarity on issues that arise personally and professionally. The benefits may just convince you that blogging is less of a chore and a more vital component of your overall business strategy.




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